Your PT Business Deserves More Than an Instagram Bio
Professional websites for personal trainers and fitness coaches. Built mobile-first, designed to showcase your results, and built to convert visitors into new clients.
From £250 — fixed price, confirmed before we start.
Why Do Personal Trainers Need Their Own Website?
Instagram builds a following. A website builds a business. They do different jobs — and you need both.
72%
Clients research PTs online
Most people looking for a personal trainer search online before asking friends for a recommendation. Your website is where they decide whether they trust you enough to make contact.
£150
Typical monthly client value
A single new client from your website is worth £150 or more per month — often staying for six months to a year. One booking pays for a Starter website many times over.
68%
Clients want to see results first
Before committing to a personal trainer, most people want to see transformation photos from real clients. A results gallery is one of the most persuasive things your website can show.
60%
PT searches happen on mobile
Many people search for a personal trainer on their phone while at the gym, on their lunch break, or after a moment of motivation. Your website needs to load fast and make booking straightforward.
Potential clients cannot see your packages before they enquire
Most prospects want to see your pricing and what is included before they make contact. If this information is not on a website, many will simply move on.
You are invisible on Google
Instagram does not appear in local search results. When someone searches “personal trainer in Exeter”, websites rank — not social profiles. You are missing the people who are ready to commit right now.
Social media algorithms limit your reach
Your Instagram reach is controlled by an algorithm you cannot influence. Your website is yours — no algorithm decides who sees it. And it works around the clock, even when you are in a session.
Your competitors have professional websites
Other personal trainers in your area are already showing up on Google with polished websites, clear packages, and client results. Every day without one, those enquiries are going to them.
What Should a Personal Trainer's Website Include?
Not every website is built the same. A PT website has specific requirements — here is what matters.
Online booking or enquiry form
A clear booking journey — whether an integrated calendar, a link to your booking platform, or a simple enquiry form — reduces the friction between interest and a confirmed session.
Client transformation gallery
Before and after photos from real clients (with their permission) are the most persuasive content any PT website can show. Results speak far louder than any list of qualifications.
Pricing packages
Clear training packages — single sessions, monthly blocks, online coaching, group sessions — help prospects self-qualify and arrive ready to commit rather than negotiating blind.
Click-to-call and contact
Many new clients prefer a phone call before committing. A prominent click-to-call button and a simple contact form give them the option they need to take that first step.
CIMSPA and REPs credentials
CIMSPA membership, REPs registration, and Level 3/4 PT qualifications tell new clients you are qualified and insured. Displaying these builds immediate confidence — especially for first-time clients.
Location and training venues
Whether you train clients at a gym, outdoors, at their home, or online — being clear about where and how you work helps clients decide if you are the right fit before they make contact.
Testimonials from real clients
Short written testimonials from past clients — ideally with their first name and a photo — give social proof that works differently from a transformation gallery. Both matter.
Google-ready structure
Every site we build has correct heading hierarchy, fast load times, local schema markup, and a Google Business Profile integration. The SEO foundations are built in from day one.
Worth noting
We build every one of these into every personal trainer website we create — without you having to ask. CIMSPA and REPs credential display, online booking integration, transformation gallery, pricing section, and Google Business Profile connection are standard on every full build.
How Much Does a Personal Trainer's Website Cost in the UK?
Two clear options — no hidden fees, no monthly contracts on the build cost. Your price is confirmed before we start.
Brambla designs professional websites for personal trainers and fitness coaches across Devon, Cornwall, Kent, and London. A personal trainer's website needs to do three things well: demonstrate the quality of your results with client transformation photos, make your training packages and pricing immediately clear to prospective clients, and appear in local Google searches when someone is looking for a personal trainer in their area. Our websites for personal trainers start from £250 for a single-page site and from £1,200 for a full multi-page build delivered in 7 working days. Every site is built mobile-first with local SEO foundations, client transformation gallery, CIMSPA and REPs credential display, online booking integration, pricing packages, testimonials section, and Google Business Profile integration as standard. Ongoing hosting and maintenance is handled by our SiteCare plans from £65 per month. Payment plans are available.
Starter
£250
One-page professional website — live in 48 hours
Best for: New PTs, coaches starting out, or anyone who just needs a professional online presence fast.
- Custom single-page design
- Mobile-first, fast loading
- Click-to-call button
- Booking enquiry form
- CIMSPA / REPs credential display
- Services and pricing overview
- Google-friendly structure
- SiteCare from £30/mo
- Payment plan: £70/mo × 4
Full Website
From £1,200
5–7 pages, live in 7 working days
Best for: Established PTs and fitness coaches who want a proper online presence, a transformation gallery, and to grow their client base through Google.
- Custom multi-page design (up to 7 pages)
- Online booking or enquiry integration
- Client transformation gallery
- Training packages and pricing page
- Class timetable (if applicable)
- Testimonials section
- About page with your story and credentials
- Local SEO foundations built in
- SiteCare from £65/mo
Not sure which is right for you? The 7 Day Website is the right fit for most established PTs and fitness coaches. The Starter site is ideal if you just need to get online and start taking enquiries. Either way, your price is fixed before we start. View all pricing on our pricing page.
Payment plans available — spread the cost over 3 or 6 months. Upfront payment preferred.
How Does Getting a Personal Trainer Website Work?
We keep it simple. You are busy with clients — the last thing you need is a complicated web project.
30-minute call
We learn about your PT business — your training specialisms, your target clients, where you train, what packages you offer, and what you want your website to achieve.
We design your site
A custom design built specifically for your brand and coaching style — not a template. You see the homepage design before anything is built.
You review the content
We send you the site to review — either using content from your existing site (improved) or bespoke copy we write for you. You check it, we tweak if needed, then it goes live.
Your site goes live
We handle everything — build, hosting, domain, SSL, testing. Your website is live within 7 working days and new clients can find and book you online.
“Brambla offered a fantastic service, professional and guided me through every step of their plan, excellent service!”
Oliver Brown·5.0 on Google
Still Not Sure You Need a Website?
These are the four things we hear most often from personal trainers. Here is the honest answer to each.
I get all my clients through Instagram
”Instagram builds an audience — but it does not convert as reliably as a website, and you do not own that audience. When someone is ready to commit, they often want to see a proper website before they message. Your website is where Instagram sends people when they are serious. It is also where Google sends people who have never heard of you.
I can't afford a website right now
”A single-page professional website starts from £250. One new client signing up for a monthly package covers that cost in the first month alone. If you are not converting people who find you online, you are leaving money on the table. And if upfront does not work, we offer payment plans — Starter sites from £70 a month, full sites over 3 or 6 months. Hosting is billed separately.
I'm not techy — I wouldn't know where to start
”You do not have to. We handle everything: design, build, hosting, and ongoing maintenance. All we need from you is a 30-minute call to understand your coaching style, your clients, and what you want your website to do. You just show up for that — we do the rest.
My gym already has a page for me on their website
”A gym profile page tells people you work there — it does not sell you. It does not show your transformation photos, your packages, your personality, or your approach to training. And if you ever leave that gym, your page goes with it. Your own website is yours to keep, regardless of where you train.
We Build Websites for Personal Trainers Across the South West, Kent, and London
Based in Devon, with deep roots across the South West. We understand the local market because we work in it.
Brambla is a digital agency based in Northlew, Devon — in the heart of West Devon. We build websites for fitness professionals across Devon, Cornwall, Kent, and London. We understand the difference between a PT working out of a local gym in a market town and a fitness coach serving corporate clients in Central London.
Whether you are a sole trader offering outdoor bootcamps in Dartmoor, a PT coaching clients one-to-one in an Exeter gym, or a fitness business offering online coaching nationally alongside in-person sessions in Kent — we can build the right website for your business and your clients.
Want to understand what it takes to get found locally? Our full guide covers everything from Google Business Profile to local schema markup — and the principles apply whether you are a tradesperson or a fitness professional.
Read: Local SEO for Small Businesses — How to Get Found in Your AreaWe serve personal trainers in
Also worth knowing
- CIMSPA and REPs credential display is included on every PT website we build — at no extra cost.
- Level 3/Level 4 PT qualification badges and insurer logos can be integrated where applicable.
- Google Business Profile integration — your website and your Maps listing working together.
- Want your fitness business visible in ChatGPT, Perplexity, and Google AI Overviews? Ask us about AI Visibility.
Frequently Asked Questions
Other Trades We Build Websites For
We use the same approach — problem-led design, trade-specific features, fixed pricing — for every trade we work with.
Ready to Get Your PT Business Online?
Tell us about your coaching and we will confirm your fixed price. Your website could be live within a week.
GET A QUOTE