Your PT Business Deserves More Than an Instagram Bio
Professional websites for personal trainers and fitness coaches. Built mobile-first, designed to showcase your results, and built to convert visitors into new clients.
Free build from £30/month, or fixed price from £1,200 — confirmed before we start.
Start with a free LIVE build
One page for £30/month (LIVE30), five-plus pages for £50 (LIVE50), 15-plus for £70 (LIVE70). The build is free on every plan — see how the free website works or compare the plans.
Prefer email?hello@brambla.co.uk
Why Do Personal Trainers Need Their Own Website?
Instagram builds a following. A website builds a business. They do different jobs — and you need both.
Most
Clients research PTs online
Most people looking for a personal trainer search online before asking friends for a recommendation. Your website is where they decide whether they trust you enough to make contact.
£150
Typical monthly client value
A single new client from your website is worth £150 or more per month — often staying for six months to a year. One client pays for a month of LIVE30 many times over.
Most
Clients want to see results first
Before committing to a personal trainer, most people want to see transformation photos from real clients. A results gallery is one of the most persuasive things your website can show.
Most
PT searches happen on mobile
Many people search for a personal trainer on their phone while at the gym, on their lunch break, or after a moment of motivation. Your website needs to load fast and make booking straightforward.
Potential clients cannot see your packages before they enquire
Most prospects want to see your pricing and what is included before they make contact. If this information is not on a website, many will simply move on.
You are invisible on Google
Instagram does not appear in local search results. When someone searches “personal trainer in Exeter”, websites rank — not social profiles. You are missing the people who are ready to commit right now.
Social media algorithms limit your reach
Your Instagram reach is controlled by an algorithm you cannot influence. Your website is yours — no algorithm decides who sees it. And it works around the clock, even when you are in a session.
Your competitors have professional websites
Other personal trainers in your area are already showing up on Google with polished websites, clear packages, and client results. Every day without one, those enquiries are going to them.
What Should a Personal Trainer's Website Include?
Not every website is built the same. A PT website has specific requirements — here is what matters.
Enquiry form or booking link
A clear enquiry journey — whether an enquiry form or a link to your own booking platform — reduces the friction between interest and a confirmed session.
Client transformation gallery
Before and after photos from real clients (with their permission) are the most persuasive content any PT website can show. Results speak far louder than any list of qualifications.
Pricing packages
Clear training packages — single sessions, monthly blocks, online coaching, group sessions — help prospects self-qualify and arrive ready to commit rather than negotiating blind.
Click-to-call and contact
Many new clients prefer a phone call before committing. A prominent click-to-call button and a simple contact form give them the option they need to take that first step.
CIMSPA and REPs credentials
CIMSPA membership, REPs registration, and Level 3/4 PT qualifications tell new clients you are qualified and insured. Displaying these builds immediate confidence — especially for first-time clients.
Location and training venues
Whether you train clients at a gym, outdoors, at their home, or online — being clear about where and how you work helps clients decide if you are the right fit before they make contact.
Testimonials from real clients
Short written testimonials from past clients — ideally with their first name and a photo — give social proof that works differently from a transformation gallery. Both matter.
Google-ready structure
Every site we build has correct heading hierarchy, fast load times, and local schema markup. The SEO foundations are built in from day one. Google Business Page Setup & Verify is available as a £95 one-off add-on.
Worth noting
We build every one of these into every personal trainer website we create — without you having to ask. CIMSPA and REPs credential display, an enquiry form (or a link to your booking tool), transformation gallery, pricing section, and local schema markup are standard on every full build. Google Business Page Setup & Verify is available as a £95 one-off add-on.
How Much Does a Personal Trainer's Website Cost in the UK?
Two clear options — no hidden fees, no monthly contracts on the build cost. Your price is confirmed before we start.
Brambla designs professional websites for personal trainers and fitness coaches across Devon, Cornwall, Kent, and London. A personal trainer's website needs to do three things well: demonstrate the quality of your results with client transformation photos, make your training packages and pricing immediately clear to prospective clients, and appear in local Google searches when someone is looking for a personal trainer in their area. Our websites for personal trainers start with a free single-page build on the LIVE30 plan for £30 a month (LIVE50 and LIVE70 cover larger sites at £50 and £70), and from £1,200 for a full multi-page build delivered in 7 working days. Every site is built mobile-first with local SEO foundations, client transformation gallery, CIMSPA and REPs credential display, an enquiry form (or a link to your booking tool), pricing packages, testimonials section, and local schema markup as standard. Google Business Page Setup & Verify is available as a £95 one-off add-on. Ongoing hosting and maintenance is handled by our WebsiteCare plans from £65 per month. Payment plans are available.
LIVE30
£30/mo
Free build for a one-page site — then £30/month, VAT-inclusive, no contract.
- Free build, free first month
- 1 page — services and pricing overview, CIMSPA / REPs credentials, booking enquiry form
- Contact form for enquiries
- Rolling 30-day billing — no minimum term, no setup fee
- Managed hosting, SSL, backups & uptime monitoring
- Email support
LIVE50
£50/mo
Free build for a site of 5+ pages — then £50/month, VAT-inclusive, no contract.
- Free build, free first month
- 5 or more pages — training packages, transformation gallery, timetable, about page
- Rolling 30-day billing — no minimum term, no setup fee
- Everything in LIVE30
- Up to 3 minor content edits a month
- Grows into LIVE70 at 15+ pages, or sooner if you want a managed blog
LIVE70
£70/mo
Free build for a site of 15+ pages with a managed blog — then £70/month, VAT-inclusive.
- Free build, free first month
- 15 or more pages
- Rolling 30-day billing — no minimum term, no setup fee
- Everything in LIVE50
- Database-managed blog and/or project gallery included
- Grows into LIVE90 at 50+ pages
Full Website
From £1,200
5–7 pages, live in 7 working days
Best for: Established PTs and fitness coaches who want a proper online presence, a transformation gallery, and to grow their client base through Google.
- Custom multi-page design (up to 7 pages)
- Enquiry form, or a link to your booking tool
- Client transformation gallery
- Training packages and pricing page
- Class timetable (if applicable)
- Testimonials section
- About page with your story and credentials
- Local SEO foundations built in
- WebsiteCare from £65/mo
Not sure which is right for you? The 7 Day Website is the right fit for most established PTs and fitness coaches. A free LIVE30 build for £30 a month is ideal if you just need to get online and start taking enquiries. Either way, your price is fixed before we start. View all pricing on our pricing page.
Payment plans available — spread the cost over 3 or 6 months. Upfront payment preferred.
How Does Getting a Personal Trainer Website Work?
We keep it simple. You are busy with clients — the last thing you need is a complicated web project.
30-minute call
We learn about your PT business — your training specialisms, your target clients, where you train, what packages you offer, and what you want your website to achieve.
We design your site
A custom design built specifically for your brand and coaching style — not a template. You see the homepage design before anything is built.
You review the content
We send you the site to review — either using content from your existing site (improved) or bespoke copy we write for you. You check it, we tweak if needed, then it goes live.
Your site goes live
We handle everything — build, hosting, domain, SSL, testing. Your website is live within 7 working days and new clients can find and book you online.
“Highly recommend, designed me a professional and easy-to-use new website for my dog walking business. Spent the time editing every detail to make it perfect. Thank you”
Melanie Lepage·5.0 on Google
Still Not Sure You Need a Website?
These are the four things we hear most often from personal trainers. Here is the honest answer to each.
I get all my clients through Instagram
”Instagram builds an audience — but it does not convert as reliably as a website, and you do not own that audience. When someone is ready to commit, they often want to see a proper website before they message. Your website is where Instagram sends people when they are serious. It is also where Google sends people who have never heard of you.
I can't afford a website right now
”A single-page website is free to build on our LIVE30 plan, then £30 a month to run (LIVE50 is £50 a month for five or more pages, LIVE70 £70 for fifteen or more). One new client signing up for a monthly package covers that cost in the first month alone. If you are not converting people who find you online, you are leaving money on the table. If a full build upfront does not work, the 7 Day Website can be spread over 3 or 6 months. Hosting is billed separately.
I'm not techy — I wouldn't know where to start
”You do not have to. We handle everything: design, build, hosting, and ongoing maintenance. All we need from you is a 30-minute call to understand your coaching style, your clients, and what you want your website to do. You just show up for that — we do the rest.
My gym already has a page for me on their website
”A gym profile page tells people you work there — it does not sell you. It does not show your transformation photos, your packages, your personality, or your approach to training. And if you ever leave that gym, your page goes with it. Your own website goes wherever your business does — it is never tied to any single gym you train at.
We Build Websites for Personal Trainers Across the South West, Kent, and London
Based in Devon, with deep roots across the South West. We understand the local market because we work in it.
Brambla is a digital agency based in Northlew, Devon — in the heart of West Devon. We build websites for fitness professionals across Devon, Cornwall, Kent, and London. We understand the difference between a PT working out of a local gym in a market town and a fitness coach serving corporate clients in Central London.
Whether you are a sole trader offering outdoor bootcamps in Dartmoor, a PT coaching clients one-to-one in an Exeter gym, or a fitness business offering online coaching nationally alongside in-person sessions in Kent — we can build the right website for your business and your clients.
Want to understand what it takes to get found locally? Our full guide covers everything from Google Business Profile to local schema markup — and the principles apply whether you are a tradesperson or a fitness professional.
Read: Local SEO for Small Businesses — How to Get Found in Your AreaWe serve personal trainers in
Also worth knowing
- CIMSPA and REPs credential display is included on every PT website we build — at no extra cost.
- Level 3/Level 4 PT qualification badges and insurer logos can be integrated where applicable.
- Google Business Page Setup & Verify — get your listing authenticated and verified with Google. Available as a £95 one-off add-on (see our pricing page).
- Want your fitness business visible in ChatGPT, Perplexity, and Google AI Overviews? Ask us about AI Visibility.
Frequently Asked Questions
Can payments fit a self-employed PT's monthly income?
Most PTs run as solo self-employed operators — payments need to fit a personal income, not a corporate one. Our LIVE pay-monthly sites have no build cost at all — free build, first month free, then £30, £50 or £70 a month by card depending on page count. Our 7 Day Website service offers 3-month and 6-month payment plans. The total cost is slightly higher to cover payment processing fees. The payment plan covers your build cost only — WebsiteCare (hosting and maintenance) is billed separately each month from day one. Your first build payment is due before work begins, and all payments are managed securely via Stripe. Your website is hosted on our infrastructure throughout — if payments are not maintained, the site will be taken offline. Full terms are confirmed before you commit to anything.
How much does a website for a personal trainer cost?
A single-page personal trainer website is free to build on our LIVE30 plan, then £30 a month to run (LIVE50 is £50 a month for five or more pages, LIVE70 £70 for fifteen or more). A full multi-page website (our 7 Day Website service) is priced at £1,200, £1,500, or £1,800 depending on size and complexity. Ongoing hosting and maintenance is handled by our WebsiteCare plans. Your exact price is confirmed before we start — no surprises, no hidden fees.
Can you include an online booking system?
Yes. The Standard and Complex tiers of our 7 Day Website can integrate with online booking tools — either a simple contact-based enquiry flow or a link to your existing booking platform (such as Calendly, Acuity, or a gym booking system). A streamlined booking journey reduces friction and converts more visitors into clients.
Will my website show up on Google when someone searches for a personal trainer?
Every website we build has SEO-ready structure, correct heading hierarchy, fast load times, and local schema markup — all of which help Google understand where you are based and what you offer. For ongoing search visibility, our SEO Care service (from £95/mo) keeps you climbing the local rankings over time.
Can I show my CIMSPA or REPs registration on the website?
Absolutely. CIMSPA membership, REPs (Register of Exercise Professionals) registration, and Level 3 or Level 4 PT qualifications are important trust signals — especially for new clients who are nervous about starting a fitness programme. We display your credentials prominently so clients see them the moment they arrive on your site.
Can the design genuinely reflect my coaching style and credentials?
PTs sell themselves more than a service — clients buy into the person. The design review covers how your bio, credentials, client transformations, and training philosophy come through. We refine until the page reads as you, not a generic fitness template. No personal trainer we work with has launched a site that did not sound like them.
Will the booking and enquiry flow stay reliable?
PT enquiries often come from a single Instagram post or referral — losing a form submission can mean losing that client entirely. Every website we build is covered by WebsiteCare — our managed hosting, security, and maintenance service. Plans start from £65 per month and cover managed hosting, weekly security scans, off-site backups, software updates, and support. Your enquiry flow stays clean.
Other Trades We Build Websites For
We use the same approach — problem-led design, trade-specific features, fixed pricing — for every trade we work with.
Ready to Get Your PT Business Online?
Tell us about your coaching and we will confirm your fixed price. Your website could be live within a week.
GET A QUOTE