FREQUENTLY ASKED QUESTIONS
Below we provide some useful guidance to help establish if we might be a good fit for your project.
GET IN TOUCHGeneral
What projects do you work on?
Projects vary by service type, focusing on strategic thinking and beautiful design. Examples include: brand positioning, tone of voice and copywriting, identity, web design and development, and ongoing WebsiteCare partnership. Alternatively, clients may seek design and development services after completing brand work independently.
What budgets do you work with?
We work with a range of budgets from small businesses to enterprise clients. Our 7 Day Website starts from £1,200, while custom builds vary based on scope. The best approach is to share your budget so we can advise the most effective way to invest it.
How long does an average project take?
A web design and build project can last around 12-14 weeks, whereas comprehensive branding initiatives extending into marketing may require six months or longer. Phased approaches can accommodate varying timelines.
Can you start straight away?
Initial phases involve client-side agreement, data gathering, and questionnaires. Onboarding includes project management and scheduling. Client kickoff typically occurs 2-4 weeks post-agreement.
I love your work but I can't see experience in my sector.
Our portfolio deliberately rotates to keep it relevant. Between us we bring over a decade of hands-on experience across diverse B2B and B2C sectors — so you get cross-industry insight rather than narrow specialisation.
Do you work with templates?
No off-the-shelf templates; we build from our own tested sections. We offer varied package options accommodating different budget levels and client needs, including our 7 Day Website and fully custom website builds.
What clients do you partner with and who is your ideal client?
Our partnership criteria emphasise adding substantial business value, shared passion for brands, and long-term relationships over quick fixes. Our business is built on referrals, which requires careful partner selection.
Do you work with international clients?
Our base is the UK and most of our clients are UK businesses. That said, a website reaches everywhere, and we have worked with brands that operate internationally — Office Freedom, for example, is a global serviced-office broker. Wherever you are, our process and communication stay the same.
Do you offer ongoing support?
Yes. WebsiteCare provides hosting, security, maintenance, and support, positioning us as an extension of your internal team.
Will you meet in person?
We are a remote-first company based in Devon, and we are happy to meet in person — we travel across the South West and the wider UK, including London, for client meetings.
Web Design
How long does a web design project typically take?
Most projects take between 6–12 weeks from kickoff to launch, depending on complexity. Our 7 Day Website service is available for smaller projects that need a faster turnaround.
What platforms do you build on?
We build on Next.js, Shopify and Umbraco, plus custom frameworks depending on your requirements. We always recommend the best platform for your specific needs and budget.
Do you offer ongoing support after launch?
Yes. Our WebsiteCare plans provide ongoing hosting, security, maintenance, and performance monitoring. We also offer ad-hoc support for one-off changes and improvements.
Can you help with content and copywriting?
Absolutely. We have in-house copywriters who specialise in writing conversion-focused web content that resonates with your target audience and supports your SEO strategy.
What does a typical web design project cost?
Our 7 Day Website starts from £1,200 for a professional, custom-designed site delivered in 7 days. Custom websites start from £2,500 for more complex projects with CMS, integrations, and advanced functionality. We provide a detailed quote after an initial discovery call. See our full pricing page for all services.
How long does it take to build a website?
Timelines depend on the scope: our 7 Day Website takes 7 working days, custom websites take 6–12 weeks, and e-commerce projects take 4–8 weeks depending on complexity.
What size companies do you produce websites for?
We work with ambitious start-up businesses and large, established organisations, so we can tailor our services to suit your needs.
Do you redesign existing websites?
Yes, we'll take a look at your current website and outline what needs improving. This gives you the option to redesign your current site or start from scratch.
Will my website work on smartphones and tablets?
Every website we design and build comes compatible with any screen size. We understand the importance of a responsive website as more people access the web on mobile devices.
SEO
What is SEO?
SEO stands for Search Engine Optimisation, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Why is SEO so important?
SEO is vital if your website generates business, whether selling services or products. Our team has extensive experience managing SEO campaigns for businesses in competitive spaces and for smaller businesses seeking local customers.
How much does SEO cost?
Our SEO Care plans start from £95/month for ongoing SEO management. For larger campaigns, we scope pricing based on your specific requirements and provide a detailed quote after discovery.
Can you help me rank high in Google?
We are a digital agency that understands SEO from all angles. Our SEO Care service can help improve your Google rankings through technical SEO, content creation, and a bespoke strategy based on research.
How long does it take to see results from SEO?
Technical SEO changes can be picked up quickly by search engines. However, we advise a consistent SEO strategy over a long period for the most beneficial long-term results.
We have a limited budget, will you still work with us?
We work with clients ranging from start-ups to large, established organisations. If you want to improve your brand online and we share a mutual understanding, we want to work with you. Let us know your budget and we can advise the best approach.
Which is better, SEO or Social Media Marketing?
SEO increases organic search visibility, while social media builds traffic through engagement and brand building. Neither is inherently better — the right choice depends on your business and audience, and many strategies use both.
Who does SEO work for?
SEO works for any business that wants to increase organic traffic. No matter how technical or niche your industry, you can create an SEO strategy that generates results.
7 Day Website
How does the 7-day timeline work?
We start on Monday and launch by the following Monday. Day 1 is discovery, days 2-3 are design, days 4-5 are development, day 6 is review, and day 7 is launch. We keep you updated throughout.
What if I need more than 7 pages?
A 7 Day Website covers up to 7 pages. Extra pages can be added at £150 per page, and if your needs are larger we can discuss a fully custom project.
Do I own the website?
Your content, domain and brand assets are always yours. The 7 Day Website is delivered and kept live as a managed service on WebsiteCare — if you ever move on, we help you take your content and domain with you.
What about hosting?
We set up the hosting for you. Every 7 Day Website runs on a WebsiteCare plan (hosting, security and maintenance) from £65/month, billed separately from the build. The plan is what keeps the site live, so if it is cancelled the site comes down.
Can I upgrade later?
Absolutely. Many of our 7 Day Website clients come back for additional features, SEO Care services, or a full custom website redesign as their business grows.
WebsiteCare
Can I cancel my WebsiteCare plan at any time?
Yes. We don't believe in trap contracts. Our value keeps you here, not a legal document.
What happens if my site is hacked?
If you are on a WebsiteCare plan, we fix it for free. Period.
Do you only support sites you built?
Our WebsiteCare plans are for sites we build and host on our own stack. If your current site is elsewhere, we can run a website audit and, where it makes sense, migrate you onto our platform and bring you under our care.
AI Visibility & GEO
What is AI Visibility and GEO?
AI Visibility refers to how findable your business is in AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity. GEO (Generative Engine Optimisation) is the practice of optimising your website and content so these AI systems cite and recommend your business when users ask relevant questions.
How is GEO different from SEO?
Traditional SEO focuses on ranking in Google's standard search results. GEO focuses on being cited by AI engines that generate answers rather than lists of links. Both are important — SEO drives traffic from traditional search, while GEO ensures you're visible in the growing number of AI-powered searches where users never click a link.
How do I check if AI search mentions my business?
Try searching for your core services in ChatGPT, Perplexity, and Google (look for AI Overviews at the top of results). For example, search "best web designer in Exeter" or your equivalent. If your business doesn't appear, you have an AI visibility gap. We offer a free AI Visibility Check where we do this analysis for you across multiple AI platforms.
Do I need GEO if I already rank well on Google?
Yes — ranking well on Google doesn't guarantee AI visibility. Around 60% of Google searches now end without a click (SparkToro, 2024), and AI Overviews appear on roughly 15% of searches (Semrush, 2025). If AI tools are answering questions about your industry without mentioning you, you're losing potential customers even with strong Google rankings.
What does an AI Visibility service include?
Our service covers six areas: AI crawler access configuration, technical foundations (schema markup, llms.txt, server-side rendering), content restructuring for citability, entity and brand signal strengthening, AI brand monitoring, and ongoing optimisation. We tailor the scope to your business after a free AI Visibility Check.
How long does it take to see results from GEO?
Technical setup and content restructuring typically take 2–4 weeks. AI engines may start citing your content within weeks of the changes, but consistent AI visibility builds over 2–3 months as search engines re-crawl and re-index your site. Ongoing monitoring and optimisation keep your visibility growing.
Is AI Visibility only for big businesses?
Not at all. AI search is particularly relevant for local and small businesses because AI tools increasingly answer "near me" and service-specific queries. A local plumber, restaurant, or accountant who appears in ChatGPT responses has a significant advantage over competitors who don't. We've designed our service specifically for UK small businesses.
How much does AI Visibility and GEO cost?
Pricing depends on your current website setup, the scope of technical work needed, and whether you want ongoing monitoring. We start with a free AI Visibility Check, then provide a fixed quote based on your specific needs. There's no obligation and no hidden costs — you know exactly what you're paying before work begins.
ARE YOU READY?
Let's create something extraordinary together. Get in touch and let's talk about your next project.
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