Your Dog Grooming Business Deserves a Diary That Fills Itself
Professional websites for dog groomers and pet services. Built mobile-first, wired for online booking, and designed to convert dog owners searching locally into loyal, repeat clients.
Free build from £30/month, or fixed price from £1,200 — confirmed before we start.
Start with a free LIVE build
One page for £30/month (LIVE30), five-plus pages for £50 (LIVE50), 15-plus for £70 (LIVE70). The build is free on every plan — see how the free website works or compare the plans.
Prefer email?hello@brambla.co.uk
Why Can't Dog Groomers Rely on Word of Mouth and Facebook Alone?
Referrals and Facebook groups keep you busy. But they do not get you found on Google, and they cannot take bookings at midnight.
13m+
Dogs in the UK
The UK has one of the highest rates of dog ownership in Europe, and that number grew sharply after 2020. Most of those dogs need regular grooming — and their owners search online to find someone local.
Most
Pet owners research online first
The vast majority of pet owners look up a groomer online before making contact. They want to see photos, check prices, read reviews, and get a feel for the business before trusting it with their dog.
6–8 wks
Average grooming frequency
Regular clients return every six to eight weeks. A website with easy online booking keeps your diary filled with repeat customers who rebook without needing to be chased.
Most
Bookings made outside business hours
Dog owners are busy. More than half of grooming bookings happen in the evening or at weekends. Without online booking, those appointments go to whoever has it set up.
You are invisible on Google
When someone new to your area searches "dog groomer near me", Facebook does not appear. Your competitors with websites do. Without one, you miss every search from people who do not already know you.
You are losing bookings to groomers with online booking
If a dog owner searches at 10pm and your competitor has a book-now button, they get the appointment. It does not matter that your work is better if they cannot book you when they want to.
Your pricing is a mystery to potential clients
Breed-specific pricing is the most common question groomers field. Without a pricing page, you spend hours answering the same question — and potential clients who cannot find the answer simply move on.
Your best work is not being seen
Before/after photos are your most powerful sales tool. On Facebook they disappear into the feed in hours. On your website, they are permanent, searchable, and the first thing a potential client sees.
What Should a Dog Groomer's Website Include?
Not every website is the same. A grooming business has specific requirements — here is what makes the difference between a site that exists and one that earns.
Online booking
Let dog owners book appointments at any time — not just when you are answering the phone. Online booking reduces no-shows, fills gaps in your diary automatically, and removes the back-and-forth of messaging.
Breed-specific pricing
Different breeds need different amounts of work. A pricing page organised by breed size or coat type tells customers what to expect and saves you hours of repeated questions every week.
Before and after gallery
For groomers, before/after photos are the single most powerful marketing tool. A before-and-after section showing real dogs you have groomed does more selling than any written description.
Reviews and testimonials
Dog owners are protective of their pets — they want evidence that other dogs have been looked after well. Real client reviews, displayed clearly, are the trust signal that converts a browse into a booking.
Click-to-call and WhatsApp
Some clients need to ask questions before they book — especially with a new puppy or a dog that needs special handling. A visible phone number and WhatsApp link handles these enquiries before they go elsewhere.
First visit info page
A dedicated page explaining what to expect on a first visit — what to bring, how to prepare, what the groom includes — reduces anxiety for new clients and sets the right expectations before the appointment.
Qualification and membership display
City & Guilds Dog Grooming, iPET Network certification, and British Dog Groomers' Association membership show clients you are trained, insured, and part of a professional community that holds standards.
Puppy grooming introduction section
Puppy owners are a high-value audience — get them at the start and keep them for years. A puppy introduction section or puppy groom package page targets this audience specifically and builds long-term loyalty.
Worth noting
We build every one of these into every dog grooming website we create. Online booking integration, breed-specific pricing, before/after gallery, qualification display, and local schema markup are standard on every full build — without you having to ask.
How Much Does a Dog Grooming Website Cost in the UK?
Two clear options — no hidden fees, no monthly contracts on the build cost. Your price is confirmed before we start.
Brambla designs professional websites for dog groomers and pet service businesses across Devon, Cornwall, Kent, and London. A grooming website needs to do three things well: appear in local Google searches when dog owners are looking for a groomer nearby, clearly display breed-specific pricing and available services, and make it easy to book an appointment online at any time. Our websites for dog groomers start with a free single-page build on the LIVE30 plan for £30 a month (LIVE50 and LIVE70 cover larger sites at £50 and £70), and from £1,200 for a full multi-page build delivered in 7 working days. Every site is built mobile-first with online booking integration, breed pricing tables, a before/after gallery, City & Guilds and iPET qualification display, puppy grooming introduction content, and local schema markup as standard. Ongoing hosting and maintenance is handled by our WebsiteCare plans from £65 per month. Payment plans are available.
LIVE30
£30/mo
Free build for a one-page site — then £30/month, VAT-inclusive, no contract.
- Free build, free first month
- 1 page — services, breed pricing overview, qualification display, enquiry form, click-to-call
- Contact form for enquiries
- Rolling 30-day billing — no minimum term, no setup fee
- Managed hosting, SSL, backups & uptime monitoring
- Email support
LIVE50
£50/mo
Free build for a site of 5+ pages — then £50/month, VAT-inclusive, no contract.
- Free build, free first month
- 5 or more pages — breed-specific pricing, puppy grooming, first visit info, gallery
- Rolling 30-day billing — no minimum term, no setup fee
- Everything in LIVE30
- Up to 3 minor content edits a month
- Grows into LIVE70 at 15+ pages, or sooner if you want a managed blog
LIVE70
£70/mo
Free build for a site of 15+ pages with a managed blog — then £70/month, VAT-inclusive.
- Free build, free first month
- 15 or more pages
- Rolling 30-day billing — no minimum term, no setup fee
- Everything in LIVE50
- Database-managed blog and/or project gallery included
- Grows into LIVE90 at 50+ pages
Full Website
From £1,200
5–7 pages, live in 7 working days
Best for: Established groomers who want a proper online presence, online booking, and to start generating new clients through Google.
- Custom multi-page design (up to 7 pages)
- Online booking integration
- Breed-specific pricing page
- Before and after gallery
- Puppy grooming introduction section
- First visit info page
- Loyalty programme display
- Local SEO foundations built in
- WebsiteCare from £65/mo
Not sure which is right for you? The 7 Day Website is the right fit for most established groomers. A free LIVE30 build for £30 a month is ideal if you just need to get online and start taking enquiries. Either way, your price is fixed before we start. View all pricing on our pricing page.
Payment plans available — spread the cost over 3 or 6 months. Upfront payment preferred.
How Does Getting a Dog Grooming Website Work?
We keep it simple. You are busy grooming dogs — the last thing you need is a complicated web project eating into your time.
30-minute call
We learn about your grooming business — your services, your breeds, your booking system, and what you want your website to achieve. We discuss photos, pricing structure, and any special services.
We design your site
A custom design built for your grooming business — not a template. You see the homepage design before anything is built, and we do not move forward until you are happy with it.
You review the content
We send you the site to review — either using your existing content (improved) or bespoke copy we write for you. You check it, we tweak if needed, then it goes live.
Your site goes live
We handle everything — build, hosting, domain, SSL, booking integration, testing. Your website is live within 7 working days and new clients can find and book you online.
“I had a fantastic experience working with Brambla on the design and build of my dog grooming business website. From start to finish they were incredibly easy to communicate with — always responsive, clear, and genuinely attentive.”
Becky Gilbert·5.0 on Google
Still Not Sure You Need a Website?
These are the four things we hear most often from dog groomers. Here is the honest answer to each.
I am already fully booked through word of mouth
”That is a great position to be in. But it means you have no waiting list, no way to fill cancellations quickly, and no online presence if a client moves away and recommends you to someone who cannot find you. A website is your safety net for when the word of mouth slows down — and it always does at some point.
I can't afford a website right now
”A single-page website is free to build on our LIVE30 plan, then £30 a month to run (LIVE50 is £50 a month for five or more pages, LIVE70 £70 for fifteen or more). Given that a full groom can cost £40–£80 depending on breed, it pays for itself in a handful of bookings. If a full build upfront does not work, the 7 Day Website can be spread over 3 or 6 months. Hosting is billed separately.
I already have a Facebook page with good reviews
”Facebook does not show up when someone new to your area searches 'dog groomer near me' on Google. Your website does. Facebook is useful for clients who already know you — but it does not replace Google visibility for new clients discovering you for the first time.
I wouldn't know where to start with a website
”You do not have to. We handle everything: design, build, booking integration, hosting, and ongoing maintenance. All we need from you is a 30-minute call and some photos of your work. You just show up for the call — we handle the rest.
We Build Websites for Dog Groomers Across the South West, Kent, and London
Based in Devon, working with pet businesses across the UK. We understand local search because we work in it every day.
Brambla is a digital agency based in Northlew, Devon. We build websites for dog groomers and pet service businesses across Devon, Cornwall, Kent, and London — from home-based groomers covering a small local area to grooming salons taking clients across a whole county.
Dog ownership boomed after 2020 and the demand for quality grooming has grown with it. The groomers getting the best new clients are the ones who show up first on Google, have online booking, and display their work with a proper before/after gallery. We build all of that into every website we create.
Want to understand what it takes to get found locally? Our guide covers local SEO for small businesses — everything from Google Business Profile to local schema markup.
Read: Local SEO for Small Businesses — How to Get Found in Your AreaWe serve dog groomers in
Also worth knowing
- City & Guilds, iPET Network, and British Dog Groomers' Association display is included on every grooming website we build — at no extra cost.
- Puppy grooming introduction pages target new dog owners early — and convert first-visit customers into regulars who rebook every six to eight weeks.
- Google Business Page Setup & Verify — get your listing authenticated and verified with Google. Available as a £95 one-off add-on.
- Want your grooming business visible in ChatGPT, Perplexity, and Google AI Overviews? Ask us about AI Visibility.
Frequently Asked Questions
Is there a way to pay monthly so it fits a small grooming business?
Most groomers run lean as solo operators or small teams — we keep payments manageable. Our LIVE pay-monthly sites have no build cost at all — free build, first month free, then £30, £50 or £70 a month by card depending on page count. Our 7 Day Website service offers 3-month and 6-month payment plans. The total cost is slightly higher to cover payment processing fees. The payment plan covers your build cost only — WebsiteCare (hosting and maintenance) is billed separately each month from day one. Your first build payment is due before work begins, and all payments are managed securely via Stripe. Your website is hosted on our infrastructure throughout — if payments are not maintained, the site will be taken offline. Full terms are confirmed before you commit to anything.
How much does a website for a dog groomer cost?
A single-page dog grooming website is free to build on our LIVE30 plan, then £30 a month to run (LIVE50 is £50 a month for five or more pages, LIVE70 £70 for fifteen or more). A full multi-page website (our 7 Day Website service) is priced at £1,200, £1,500, or £1,800 depending on size and complexity. Ongoing hosting and maintenance is handled by our WebsiteCare plans. Your exact price is confirmed before we start — no surprises, no hidden fees.
Can I take online bookings through my grooming website?
Yes. We integrate online booking into your website so dog owners can book appointments at any time without needing to call. We can connect to popular booking tools or build a simple enquiry form for managing your own diary. The Standard and Complex tiers of our 7 Day Website service include full booking integration.
Will my website show up on Google when someone searches for a dog groomer near me?
Every website we build has SEO-ready structure, correct heading hierarchy, fast load times, and local schema markup — all of which help Google understand where you operate and what breeds you groom. For ongoing search visibility, our SEO Care service (from £95/mo) helps you climb the local rankings over time.
Can I display different prices for different breeds?
Yes. Breed-specific pricing is one of the most useful things a grooming website can show — it saves you time on the phone and sets the right expectations before a booking. We build clear pricing tables that can be organised by breed size, coat type, or service package.
Will the design feel warm enough for pet owners to trust us?
Dog groomers sell on warmth and care — a clinical, generic design works against you. The design review covers how dog photography, the groomer's personality, and your brand tone come together. We refine until the page feels like the people who will be holding the lead. No groomer we work with has launched a site that felt impersonal.
Will the booking form stay reliable when phones are busy?
Groomers usually fill bookings 4-6 weeks ahead — losing online enquiries when the phone is also ringing kills capacity. Every website we build is covered by WebsiteCare — our managed hosting, security, and maintenance service. Plans start from £65 per month and cover managed hosting, weekly security scans, off-site backups, software updates, and support. The booking flow stays up.
Other Businesses We Build Websites For
We use the same approach — problem-led design, industry-specific features, fixed pricing — for every type of business we work with.
Ready to Get Your Dog Grooming Business Online?
Tell us about your business and we will confirm your fixed price. Your website could be live within a week.
GET A QUOTE