AI VISIBILITY & GEO
Your business ranks on Google — but does it exist in ChatGPT?
AI search is changing how customers find businesses. If you're not being cited by ChatGPT, Perplexity, and Google AI Overviews, you're invisible to a growing audience. We fix that.
What Is AI Visibility?
Traditional SEO gets you ranking in Google. AI Visibility gets you cited when AI answers the question directly.
AI Visibility — also known as Generative Engine Optimisation (GEO) — is the practice of making your business findable, citable, and accurately represented in AI-powered search tools. This includes ChatGPT, Google AI Overviews (which now appear on an estimated 15% of Google searches, according to Semrush research), Perplexity, Microsoft Copilot, and the growing number of AI assistants that people use to find and compare businesses.
The shift is already measurable. According to SparkToro, approximately 60% of Google searches now end without a click — users get their answer directly from AI summaries, featured snippets, or knowledge panels. For businesses, this means ranking on page one of Google is no longer enough. If an AI tool answers your customer's question and doesn't mention your business, you've lost that opportunity entirely.
The GEO market is growing rapidly — valued at approximately $886 million in 2024 and projected to reach $7.3 billion by 2031, according to industry analysts. Yet most UK small businesses haven't started. In Devon and the Southwest, almost no agencies offer this service. That's a window of opportunity for businesses that move early.
The AI Visibility Gap
You rank well on Google — but AI search doesn't know you exist.
Here's the problem:
You rank #3 on Google for “best plumber Exeter” — but ask ChatGPT the same question and your business doesn't appear. Your competitor down the road? They get cited. Not because they're better, but because their site is structured for AI.
This isn't a future problem — it's happening now. Research published in the proceedings of ACM SIGIR 2024 by Princeton, Georgia Tech, The Allen Institute, and IIT Delhi found that pages with verifiable statistics are cited 2-3x more frequently by generative engines than pages without them. The businesses that structure their content for AI citability are already winning.
~60%
of Google searches end without a click (SparkToro, 2024)
~15%
of Google searches now show AI Overviews (Semrush, 2025)
$7.3B
projected GEO market value by 2031 (34% CAGR)
How We Make Your Business Visible in AI Search
Six pillars that cover everything from technical setup to ongoing content optimisation.
AI Crawler Access
We configure your robots.txt, Bing indexing, and crawl settings so AI platforms like ChatGPT, Perplexity, and Google AI Overviews can actually read your site.
Technical Foundations
We implement llms.txt, structured data (schema markup), and server-side rendering so AI systems can parse your content accurately and consistently.
Content Citability
We restructure your content with answer-first formatting, question-based headings, and verifiable statistics so AI engines cite your business directly.
Entity & Brand Signals
We strengthen your NAP consistency, directory presence, and review signals so AI platforms recognise your business as a real, authoritative entity.
AI Brand Monitoring
We track what ChatGPT, Perplexity, and Google AI Overviews say about your business — catching inaccuracies and identifying opportunities.
Ongoing Optimisation
Monthly content updates, schema maintenance, and citation tracking keep your visibility growing as AI search evolves.
How It Works
A clear, three-step process from discovery to ongoing management.
Free AI Visibility Check
We search for your business in ChatGPT, Perplexity, and Google AI Overviews — and show you exactly where you appear (and where you don't).
GEO Audit & Setup
Technical fixes, content restructuring, schema implementation, and AI crawler configuration — a one-time setup to make your site AI-readable.
Ongoing Management
Monthly monitoring, content optimisation, and reporting. We track your AI visibility and continuously improve your citation rate.
Who Is AI Visibility For?
Businesses that rank well in Google but don't appear when customers ask AI for recommendations.
Local service businesses
Plumbers, electricians, accountants, solicitors — businesses people search for by asking AI.
Hospitality & tourism
Restaurants, hotels, holiday lets — where "best X near me" queries are shifting to AI.
Professional services
Agencies, consultancies, financial advisors — where trust and authority drive enquiries.
Trades & contractors
Builders, landscapers, roofers — where local reputation and recommendations matter.
We Already Practise What We Preach
Brambla's own website is built with every AI Visibility principle we recommend to clients. Our site uses server-side rendering for full AI crawler accessibility, structured data (JSON-LD) on every page, a public llms.txt file for AI guidance, and content structured for direct citation with answer-first formatting and verifiable statistics.
We allow responsible AI crawlers (GPTBot, ClaudeBot, PerplexityBot) while blocking unwanted scrapers. Our blog posts and guides are server-rendered — not hidden behind JavaScript — so AI platforms can read and cite them accurately.
Read more about our approach: AI Visibility & GEO: The Complete Guide for UK Businesses
Guides & Articles
In-depth reading on AI search and GEO.
Frequently Asked Questions
FIND OUT IF AI SEARCH KNOWS YOU EXIST
We'll search for your business in ChatGPT, Perplexity, and Google AI Overviews — and show you exactly where you stand.
GET YOUR FREE AI VISIBILITY CHECK