Your Beauty Business Deserves More Than an Instagram Page
Professional websites for beauty salons and nail technicians. Built mobile-first, wired for online booking, and designed to turn searches into confirmed appointments.
From £250 — fixed price, confirmed before we start.
Why Can't Beauty Salons Rely on Instagram Alone?
Instagram built your following. But it cannot get you found on Google, and it cannot take bookings at midnight when your phone is off.
78%
Clients research salons online first
Most people choose a beauty salon or nail technician after looking them up online — checking photos, reading reviews, and looking at the treatment menu before they ever pick up the phone.
60%
Beauty bookings now made online
More than half of beauty appointments are booked digitally. Clients expect to be able to book at midnight on a Sunday just as easily as calling during salon hours.
3x
More enquiries with a before/after gallery
Salons with photo galleries of real client results receive significantly more enquiries than those without. Your work is your best marketing — it needs to be visible.
40%
Clients lost to competitors with booking
If a potential client lands on your competitor's website and can book online while yours has only a phone number, you lose that booking — even if your work is better.
You are invisible on Google
Instagram does not rank in local Google searches. When someone types "nail technician near me" or "beauty salon in [town]", your competitors with websites appear — you do not.
You are losing bookings overnight
Clients decide to book at all hours — and if they cannot book online, many will not wait until your diary opens. A competitor with online booking gets the appointment while you sleep.
Your qualifications are buried
VTCT, CIBTAC, ABT membership — these matter to clients choosing between salons. But on Instagram, they get lost in captions. A website puts them front and centre where they build trust.
No treatment menu means lost bookings
If a potential client cannot find your prices quickly, they move on. A clear treatment menu with prices is the difference between a booking and a bounce.
What Should a Beauty Salon's Website Include?
Not every website is the same. A beauty business has specific needs — here is what makes the difference between a site that looks nice and one that generates bookings.
Online booking integration
Connect Fresha, Treatwell, or your preferred booking tool directly into your website. Clients can book treatments 24/7 without waiting for you to respond to messages.
Treatment menu with prices
A clear, well-organised treatment menu — with pricing — reduces time spent answering "how much is a gel set?" and builds trust before a client has even made contact.
Before and after gallery
Your nail art, lash sets, and facial results are your strongest selling tool. A gallery that shows real client transformations converts browsers into bookings more than any copywriting.
Google reviews and testimonials
New clients are reassured by real reviews from people like them. We integrate your Google Business Profile reviews or display written testimonials in a dedicated section.
Location and parking information
Clients need to know where you are, how to find the entrance, and where to park — especially if you work from a home salon or a location that is not immediately obvious.
Click-to-call and WhatsApp
Some clients prefer to call or message before committing. A visible click-to-call button and WhatsApp link makes it easy — and captures the clients who want to ask a quick question first.
Instagram portfolio section
Your Instagram feed is likely your most active portfolio. We integrate your most recent posts into your website so visitors get your latest work without leaving the page.
Qualification and certification display
VTCT, CIBTAC, NVQ Level 2/3, and ABT membership tell clients you are qualified and insured. We display these clearly so they add to your credibility rather than sitting in a drawer.
Worth noting
We build every one of these into every beauty salon website we create. Online booking integration, qualification display, treatment menu with pricing, before/after gallery, and Google Business Profile connection are standard on every full build — without you having to ask.
How Much Does a Beauty Salon Website Cost in the UK?
Two clear options — no hidden fees, no monthly contracts on the build cost. Your price is confirmed before we start.
Brambla designs professional websites for beauty salons, nail technicians, and beauty therapists across Devon, Cornwall, Kent, and London. A beauty business website needs to do three things well: appear in local Google searches when potential clients are looking for treatments, clearly display your services and pricing, and make it simple to book an appointment — day or night. Our websites for beauty salons start from £250 for a single-page site and from £1,200 for a full multi-page build delivered in 7 working days. Every site is built mobile-first with online booking integration (Fresha or Treatwell), a structured treatment menu, before/after gallery, qualification display for credentials including VTCT and ABT, and Google Business Profile integration as standard. Ongoing hosting and maintenance is handled by our SiteCare plans from £65 per month. Payment plans are available.
Starter
£250
One-page professional website — live in 48 hours
Best for: Sole traders, mobile nail technicians, home salons, or anyone who just needs to be online fast.
- Custom single-page design
- Mobile-first, fast loading
- Click-to-call button
- Contact form for enquiries
- Qualification display (VTCT, ABT, etc.)
- Treatment overview
- Google-friendly structure
- SiteCare from £30/mo
- Payment plan: £70/mo × 4
Full Website
From £1,200
5–7 pages, live in 7 working days
Best for: Established salons or nail technicians who want a proper online presence and to start generating bookings from Google.
- Custom multi-page design (up to 7 pages)
- Online booking integration (Fresha, Treatwell)
- Full treatment menu with pricing
- Before and after gallery
- Gift voucher page
- Team profiles
- Instagram portfolio section
- Local SEO foundations built in
- SiteCare from £65/mo
Not sure which is right for you? The 7 Day Website is the right fit for most established salons. The Starter site is ideal if you just need to get online and start taking enquiries. Either way, your price is fixed before we start. View all pricing on our pricing page.
Payment plans available — spread the cost over 3 or 6 months. Upfront payment preferred.
How Does Getting a Beauty Salon Website Work?
We keep it simple. You are busy with clients — the last thing you need is a complicated web project that takes up hours of your time.
30-minute call
We learn about your salon — your treatments, your style, your clients, and what you want your website to achieve. We cover the booking system you use and any photos or content you already have.
We design your site
A custom design that reflects your brand — not a generic template. You see the homepage design before anything is built, and we do not move forward until you love it.
You review the content
We send you the site to review — either using your existing content (improved) or bespoke copy we write for you. You check it, we tweak if needed, then it goes live.
Your site goes live
We handle everything — build, hosting, domain, SSL, booking integration, testing. Your website is live within 7 working days and new clients can find and book you online.
“Brambla offered a fantastic service, professional and guided me through every step of their plan, excellent service!”
Oliver Brown·5.0 on Google
Still Not Sure You Need a Website?
These are the four things we hear most often from beauty business owners. Here is the honest answer to each.
My Instagram page does everything I need
”Instagram is where people discover you. Your website is where they decide to book. Instagram does not show up when someone searches "nail technician near me" on Google — your website does. The two work together, not instead of each other.
I can't afford a website right now
”A single-page professional website starts from £250. If it converts even one new client a month who found you through Google rather than word of mouth, it pays for itself quickly. And if upfront does not work, we offer payment plans — Starter sites from £70 a month, full sites over 3 or 6 months. Hosting is billed separately.
I already take bookings through Fresha — I do not need a website
”Fresha is a booking platform, not a marketing channel. It does not rank for local searches, it does not display your qualifications or your work in the way you control, and it does not build your brand. Your website sits in front of Fresha — bringing in the clients who then book through it.
I do not have time to manage a website
”You do not need to. We handle the build, the hosting, the security updates, and the technical maintenance. You just keep doing your treatments. The only time you need to touch it is when you want to update your prices or add new photos — and we can do that for you too.
We Build Websites for Beauty Businesses Across the South West, Kent, and London
Based in Devon, working with salons and therapists across the UK. We understand the local market because we work in it.
Brambla is a digital agency based in Northlew, Devon. We build websites for beauty businesses across Devon, Cornwall, Kent, and London — from mobile nail technicians working rural areas to established salons in Exeter and Plymouth city centres, and high-end beauty studios in London.
We understand what beauty clients look for — professional presentation, clear pricing, easy booking, and evidence of real results. Whether you specialise in nails, skin, lashes, or a full menu of treatments, we build websites that reflect your standard of work and convert visitors into loyal clients.
Want to understand what it takes to get found locally? Our guide covers local SEO for small businesses — everything from Google Business Profile to local schema markup.
Read: Local SEO for Small Businesses — How to Get Found in Your AreaFurther reading
- Local SEO for Small Businesses: How to Get Found in Your Area
- Web Design for Tradespeople: What You Actually Need
- 7 Day Website Pricing Breakdown: What You Get for £1,200–£1,800
- How Much Does a Website Cost in the UK? A Complete Guide
- Wix vs Professional Web Design — Which Is Right for Your Business?
- Squarespace vs Professional Web Design — An Honest Comparison
We serve beauty businesses in
Also worth knowing
- VTCT, CIBTAC, NVQ, and ABT certification display is included on every beauty website we build — at no extra cost.
- Gift voucher pages can be added on request — a popular revenue stream for salons in the run-up to Christmas and Mother's Day.
- Google Business Profile integration — your website and your Maps listing working together to capture local searches.
- Want your beauty business visible in ChatGPT, Perplexity, and Google AI Overviews? Ask us about AI Visibility.
Frequently Asked Questions
Other Businesses We Build Websites For
We use the same approach — problem-led design, industry-specific features, fixed pricing — for every business type we work with.
Ready to Get Your Beauty Business Online?
Tell us about your salon and we will confirm your fixed price. Your website could be live within a week.
GET A QUOTE